} Using their audiences feature, you can import your customer emails into your Facebook advertising campaign. i hope to see more nice content in your site the next time i need answers. However, you are missing out on the full potential of social media if you are only using it for organic traffic. It’s a Pay-to-Play Platform. However, it tends to result in only a percentage of users actually providing you with their contact information. Posting unpaid, a.k.a. For instance, ads give you the ideal opportunity to target specific users who will find a particular post hyper-relevant. However, Facebook simplifies the process by providing you with insights related to your goals. Facebook Ads Work An eMarketer survey found that 96% of social media marketers consider Facebook the best social... 3. The more familiar people are with your brand, the more likely they will purchase your products when it is time to make a decision. Below is a screenshot of a business that spent $519.87 in Facebook ads and generated $1,557.50 in sales. Regardless of who your customers are, they are using Facebook. Think of these as your secret weapon! … Required fields are marked *. It is cheaper than almost every alternative source of advertising. if(window._src[field_name]) { Online ordering (or at least online reservations), 6. However, sometimes this free will can come back to haunt you. Huh? One of the best reasons why you should advertise on Facebook is that users have more specified personal profiles. If you have questions about using Facebook for advertising, please leave them below or contact us. The social aspect of Facebook advertising makes it better than any other form of advertising that exists. Top 26 Benefits of Facebook Advertising: How Facebook Ads Help! This is across the board for both B2C and B2B companies. Facebook is simply too big to ignore. Facebook vs. Instagram: types of ads. Your competitors are using Facebook advertising to grow their business. hbspt.forms.create({ You can look at your campaign in real-time. If your ads are reaching the right people, they will likely share it with a friend. The second advertising location … In conclusion, Facebook is a great option for advertising your brand’s offerings. And do you know what’s more interesting than these numbers? Facebook’s ad feedback tool. Well, not … // try to populate by looping through hidden fields and getting the exact same data from the source Engagement is important because it signifies a stronger connection with your target audience. Rather than a limitation, this can be an opportunity. Therefore, one of the most important benefits of Facebook advertising is that your customers use it daily. In addition, Facebook ads play a role in your overall digital marketing by increasing awareness for your brand, attracting leads, and sometimes even converting users into customers. You can pick the creative that works best for your brand and audience. You can choose from a variety of ad formats, delivery, and bidding options. Facebook advertising is a must if your business plans to adopt a social strategy. Your customers spend most of their time on Facebook Let’s start with the facts. Over 84% of Facebook users access Facebook from a mobile device. formId: "da7bc311-2222-42e0-abb4-4df2045ae981", It has an Ad Manager where typical brands can advertise their ads on Facebook posts.. If you believe in the benefits of Facebook advertising, then start investing in a professional. Have you tried advertising on Facebook? onFormReady: function($form, ctx) { Save my name, email, and website in this browser for the next time I comment. With more than 2.2 billion monthly active and close to 1.5 billion daily active users, Facebook is a major part of people’s lives. Why is Facebook so good for advertising? } Most business owners have given up lamenting the loss of organic reach and have accepted the fact that they are the new reality. Why Facebook Ads Are Still Necessary In 2020. Wonderful new and cost effective marketing platform. The first advertising location is on the right hand side of the site. Facebook Ads Are Affordable Advertising on Facebook can cost however much you want. Thanks. }) You can also direct traffic to an external form on your website to build your email list. Facebook has a wealth of information about its users. What were your results? stk: 'source_stacking__c' This will allow you to advertise directly to the audience that is most likely to buy from you. As people engage with your brand, an indirect connection is being developed. portalId: "7676851", Leave your thoughts in the comments. In order to track conversions, you will need to install conversion or Facebook ads pixel on your website to track the activity. Yes, that’s more than a billion potential audience and buyers for your business. Your email address will not be published. // key = source variable And, they use it every day. Because Facebook advertising is so cheap, you can cut out some of the other expensive advertising campaigns you are invested in. However, both the risks and returns must be considered evenly. We definitely understand. // value = field name Writing by Massimo Chieruzzi. No one would have guessed in 2004 that Facebook would become what it is today. Social media advertising costs for professional management normally ranges from $400-$800/month. You don’t have to be an expert to start advertising on Facebook. Do you still have questions before you dive into a full-blown Facebook advertising campaign? Let’s take a look at 10 reasons why so many brands are advertising on Facebook and why you should be, too. With Facebook ads, you can send users to your website, but you also have other options. Even 65% of adults over the age of 65 use Facebook. These ads are separate from the social content, making them easily identified as advertisements. Advertising on Facebook can cost however much you want. If they choose to attend, your event will appear to their friends organically. Whereas your ads may be ineffective for pushing for a sale, they can be useful for improving brand awareness and capturing leads for nurturing. You can run a website click campaign to target your audience and send them to your website. Paying for reach can complement your organic strategy, especially when you pay to boost posts. But I checked it out and I loved what I found. However, if you want to do social media right, there is one social platform in particular where you need to be using ads: Facebook. Personally I find FB ads more expensive than Google. This is a trend that is not going to change any time soon as we continue … More than 2 billion users have an account and 1.55 billion access the platform every month. If you really know your customers, you can use Facebook advertising to engage them. . 1 – Spend As Little As £1 A Day And Still Get Results. On-point post explaining the importance of Facebook ads. Thanks for writing and sharing this. Are you currently advertising on Facebook? Investing in social media management can also dramatically increase your engagement. Search engines rely on social signals to rank websites. Engagement consists of the likes, comments, and interactions on your advertisements. Looks good right? Learn more about. organic, content on Facebook does not get you very far. It takes time and experience. When you take a look at Facebook Ads Guide you can notice that there are many different types of ads available on Facebook. If you overspend on the wrong ad campaign, you can waste thousands of dollars. Blogs are a great way to build a deeper connection with your audience. We offer advertising solutions for every level of expertise. Like most ads on other social media platforms, Facebook ads help. If you believe in the benefits of Facebook advertising, then start investing in a professional Facebook advertising campaign today. The more times they interact with your business, the more likely they will convert. Another way to use ads is to access people who would benefit from following your page. 25 Signs That it is Time to Redesign Your Website, 13 Must-have Features of Websites for Restaurants, 4. Kelly is currently the VP of Marketing for Boostability, a company dedicated to helping small businesses grow online. If you know how to use Facebook then you can generate a serious income doing this, too. Once these users have liked your page, they’ll find all this content organically. // mapping Facebook advertising can help you increase your social signals, which will indirectly influence your SEO rankings. You can benefit from this by targeting just the people who are most likely to become your customers. 11 Benefits of Facebook Ads 1. Facebook advertising builds engagement with your target audience. A major benefit of Facebook advertising is its ability to reach your exact audience. Advertising on Facebook is an essential way to expand your reach on the social platform. Therefore, it is more cost-effective to hire a professional agency than to hire an employee. All these metrics are in real time, allowing you to make changes to your ads as necessary. We are so hpapy to hear that this blog post was helpful to you! Beyond Facebook’s targeting and testing capabilities, one major reason to pay for ads is that there’s not really another way to reach your Facebook followers. Once you click Facebook Ad and follow up, you are letting the social media giant earn some revenue.. This is most effective when you think carefully about which posts you will turn into ads. You can double, triple, or quadruple your business growth with Facebook advertising. A website theme that matches your restaurant’s style, 10. As long as your ads are relevant, your ads will likely perform efficiently with Facebook advertising. Whilst you can’t promote tobacco products for monetary gain, you can use Facebook ads to promote resources that are aimed at getting over a smoking addiction. // fieldMap will map the source data to the fields Read how, Because of this, we strongly recommend investing in a. or hire a Facebook advertising specialist. lp: 'landing_page__c', Why Advertise on Facebook? Facebook and Instagram ads are necessary if you're serious about social. Remarketing allows you to advertise to recent website visitors. You also have the option to filter by connections (for instance, friends of users who already like your page) and behavior, which includes recent purchases and life events. The more engaged your audience is, the stronger your connection is with them. 5 Reasons You Should Be Advertising on Facebook #1: Your Audience Is On Facebook Facebook has a user base larger than the population of China! 10 Reasons Why You Should Be Advertising on Facebook 1. Some of your customers will likely see your ads on Facebook, visit your website, and visit your location if they trust your solution. The ability to spread word-of-mouth and referrals will be a significant benefit your business can capitalize on by using Facebook advertising. can also dramatically increase your engagement. It does not make sense to spend more in radio ads, television commercials, billboards, and other traditional media to reach the same audience. Break Through the Noise: Writing Tips for Lead Generation, How to Turn Content Marketing Traffic into Content Marketing Leads, How to Turn Seasonal Shoppers Into Year-Long Customers. Facebook advertisement is one of the most popular, On average, they spent $3.42 per conversion. You can advertise to people by age, interests, behavior, and location. Through advertising your blog, you can gain more trust and credibility with your audience. Most types of digital ads have a CTA button that leads to a landing page on the business’s website. } And, if you are unhappy with the results, you can make adjustments to your campaign immediately. Advertisers are warned not to expect an immediate increase in sales from Facebook ads. Of course, the goal of an ad strategy should never be to simply gain more likes for your page. Facebook is the most cost-effective advertising investment any business can make. Facebook advertising will help you test the market, at your own pace. You are able to advertise to your audience on the devices they use every day. This is not possible with other forms of advertising. Facebook advertising can help you increase your social signals, which will indirectly influence your SEO rankings. Is Facebook a better platform to advertise online than Instagram? Facebook advertising will help you increase your touchpoints with your audience and leads to more conversions in the future. Good brief about facebook thanks and regards Zia_A. The minimum spend on Facebook advertising in the UK is just £1 a day (although it’s even less in the US, as only $1 a day). What did you agree with most about our post? This activity includes shares, likes, and comments on your posts. For example, in addition to data about impressions, reach, and frequency, you receive information about likes, shares, comments, page likes, and click-through rates. In all honesty, there are tons of Facebook benefits your business can reap using Facebook advertising. $form.find('[name="' + fieldMap[f] + '"]').val(window._src[f]).change() Catering and event reservation information, traditional media vs social media advertising, 7 Instagram Engagement Hacks: Fast Methods To Increase Engagement, 5 Quick Ways to Increase Your Lawyer SEO Rank, Marketing Strategy: Practical Tips from the Top 1%, Every Way to Get Traffic to Your Website in 2021, Top 6 Fitness Marketing Methods For Gyms And Fitness Studios. Contact us today to discuss your advertising needs. You can set a daily or lifetime budget. Facebook Ads. css: "", With 1.49 billion members... #2: Facebook Ads Are Cheap Seriously, they’re practically free! These advantages combined with a great strategy is why Facebook ads work for so many types of businesses. The more connected they are to your business, the more likely they will convert. Many of our clients who are running Facebook ads see higher in-store traffic after working with us. ©2021 Disruptive Advertising. It actually drives revenue, sales, and leads. detail: 'source_detail__c', $form.find('[name="' + field_name + '"]').val(window._src[field_name]).change() gclid: 'gclid', If you are following the trends of advertising, Facebook advertising will not fail you. Facebook is better for relationship building with your customers than it is for stimulating direct sales. And, the numbers will speak for themselves. Reason #1. $form.find('[name=google_analytics_user_id__c]').val(_da.cookieRead('_ga')).change() You have probably noticed that the majority of posts on your Facebook newsfeed are videos. In this post I want to give you five good reasons why the vast majority of businesses absolutely must be advertising on Facebook. It is just you and your audience. LYFE Marketing, Copyright All Rights Reserved © 2021, Your customers spend most of their time on Facebook, Your competitors are using Facebook advertising, Can give you an edge on larger businesses, More effective than organic (organic Facebook is almost dead), Most cost-effective advertising investment you can make. Facebook. A blog moves nowhere without traffic. PPC Management Site Testing Analytics Consulting, (877) 956-7510384 S 400 W #200 Lindon, Utah, 84042. Mark our words: You won’t find these analytics elsewhere. All Rights Reserved. I wish and hope it reaches many business owners as possible so that they realize the importance of Facebook ads. CTA buttons include Apply Now, Book Now, Contact Us, Download, Sign Up, and Learn More. Why Advertise on Facebook: A WordStream Case Study. 50% of all Internet users are mobile. While you can increase your website traffic through multiple sources. This is so true, this information helps a lot. For this, you should promote your top-performing posts. 80% of all Internet users use Facebook. Because of this, we strongly recommend investing in a social media advertising service or hire a Facebook advertising specialist. Why Advertise on Facebook Anyone can advertise. Why You Should Use Facebook Ads? If you are not using online advertising to grow your business, you will not have a business soon. thanks to your website, i have gotten information for what i have been searching for concerning my Facebook page. Although statistics like those above are very interesting, and make a powerful case for incorporating Facebook into your wider digital strategy, one of the drawbacks of this data is that it’s pretty far removed from the actual ads and campaigns that generate these figures. Social signals consist of the activity on your social media content. thanks to this website i have gotten a nice information today, and if you are still looking forward to more nice content then check out this link. source: 'leadsource', Here is a look at some of them: Advertising on Facebook is easy. Facebook advertising is a type of online advertising that allows businesses to advertise their products and services directly on Facebook’s website. From acquiring new customers to building better brand awareness, Facebook ads help many small businesses grow online today! Social media should be part of any business’s digital marketing strategy. You will be able to see how many impressions, clicks, and conversions you are receiving. This is something that your Facebook advertising specialist will help you with. Yet another way to reach the right users is through retargeting. Many of these are about social ROI — or how users reacted to your ads. To be successful, you will have to use Facebook advertising. Organic reach is at an all time low. You can use Facebook advertising to expose your blog to the masses and generate instant traffic. Facebook advertising can fuel your email marketing efforts. 80% of all Internet users use Facebook. Facebook advertising can help you expand into new markets. Want to know more about the benefits of Facebook advertising? Creating and managing adverts is all done on the Facebook Ad Manager. } Facebook allows you to create video ads to grab more attention. If you are bringing a new product or service to market, you can use Facebook advertising to increase its exposure. There are several reasons Facebook is so popular as an advertising platform. Use a Facebook advertising agency to avoid wasting precious money and time to gain more sales. All the best. This can be effective when users needs more information before they are willing to make a decision. Feel free to leave your questions in the comments below and one of our Facebook ad specialists will answer them for you! In creating Facebook ads for your business, you will need to choose the group of people that you want to target with your ads based on their ages, gender, interests, professions, etc. var field_name = $f.getAttribute('name'); for(var f in fieldMap) { However, despite the process being simple, it is highly-customizable. The results are measurable. if(_da.cookieRead('_ga')) { Yes, it is undoubtedly worth it to advertise on Facebook and here are 5 reasons why: 1. It is a key way to share content, build links, and drive engagement. If you underspend, you may not get enough exposure to actually spend. Facebook advertising can also drive offline sales. Join over 50,000 marketers who get exclusive marketing tips that we only share with our subscribers. Even 65% of adults over the age of 65 use Facebook. Facebook advertisement is one of the most popular types of online advertising. Step forward Facebook advertising. This is because most users prefer watching videos to reading content. These are made up of users similar to your current audience, meaning there is no need to guess demographics if you lack this information. SEO vs SEM: Which is Better for Your Business? By increasing the visibility of an event using a Facebook ad, it shows up in users’ newsfeeds. } Reach out to future customers and fans. The days of organic Facebook marketing are over. Facebook advertising can be the backdoor you use to crush the larger competition. Let’s start with the facts. Not only do the people you want to target have accounts on Facebook, they spend an average of 40 minutes per day on the platform. One of the unique things about Facebook is that apart from creating your profile on it, you can also use that profile to create your own page. For instance, Facebook ads use a pay-per-click model, just like the majority of online ads, but pay per impression, pay per like, or pay per action are also options. Plus, you can use Facebook's measurement tools to learn how much people engage with your ads based on your creative. You can then turn these users into followers and continue marketing to them. This is a huge benefit that can dramatically boost your conversions. But that’s just the start of what Facebook ads help do for companies online. Read how social media increase sales here. You can utilize Facebook’s “lead ad” forms to capture email contacts through Facebook ads. So if you are looking for a fast way to drive traffic and conversions, Facebook advertising is the best solution. So on a CAC level, Google works out better. You can easily increase or decrease it at any time. Links to your social media profiles and review sites, 12. Create an Ad. The higher your budget, the more users you will reach. Facebook advertising is real-time. The targeting options are more precise than the rest. Do Facebook Ads Work? You will have to bite the bullet and take the loss. The precision and cost-effectiveness of Facebook advertising make it more beneficial than other sources. This means that you can easily target the audiences you want your ads to reach. Yes, this is how Facebook earns its money. If you have a limited social media budget, no need to worry because Facebook advertising is budget-friendly. However, if you target relevant demographics, you will receive likes from users who will continue to engage with your posts. And frankly, you are probably missing a huge portion of your audience if you are not leveraging all of the benefits of Facebook advertising. If you are posting content, you will likely use promoted posts to reach more people. Even if you are building a community of followers, you will likely have to use Facebook advertising to grow your community. Nonetheless, many people doubt the effects of Facebook advertising. Simple set up. So, is it worth to advertise on Facebook? Facebook advertising can drive repeat business from customers who have purchased from you in the past. The platform allows you to specify criteria like age, gender, location, job title, industry, marital status, and interests. The message is beginning to filter through: Facebook ads are necessary. There is no guessing with Facebook advertising. Mobile is the future of online. Your audience is on Facebook. Note: As of Jan 2020, the below method to block ads on Facebook is not working anymore.It is better to leave the default settings as it is. Your audience. And, you can use Facebook advertising to bridge the connection between your blog and traffic. It has billions of users and most of them check their Facebook page multiple times per day. } If you invest in radio ads, television ads, or print media, you are unable to change your ad immediately if you do not see results. It’s still the fastest way to reach a huge amount of people in a short amount of time. If you’re already convinced that you need Facebook advertising for your business, then call us today. Facebook Organic Reach Is Pretty Much Dead Facebook Advertising is Highly Effective. This list of Facebook benefits will blow your mind. Here are some of the benefits of Facebook ads that you need to know. The following two tabs change content below. You can literally spend $5 and reach 1,000 people. You are in control of your destiny. It’s versatile. If not, then keep reading, and surely, you’ll realize the benefits Facebook advertising can have for your business. Another targeting option is to use lookalike audiences. if(window._src[f]) { if(window._src && window._da) { No one can deny the fact that Facebook has the most significant user base than any other platform in this world. In fact, Facebook is one of the largest mobile applications that exist today. The benefits of Facebook advertising are endless. Now, this can make measuring the success of your ads more complicated. // a few manual entries Social signals consist of the activity on your social media content. If your customers spend most of their time on social media, you need to make sure you are using it to grow your business. TOP 5 Reasons to Advertise on Facebook. Create and run campaigns using simple self-serve tools, and track their performance with easy-to-read reports. It drives immediate results. An eMarketer survey found that 96% of social media marketers consider Facebook the best social media platform for ROI. Attribution is the number of times your audience sees your brand. }); Kelly has over 20 years marketing, sales and customer service experience. In fact, there are 11 types of ads you can choose from: Video Ads: recommended videos up to 15 seconds with subtitles. Facebook advertisements can go viral. In case the benefits of Facebook ads are still vague to you, let’s talk more about why you need to be investing in them. It is a great way to make people aware of what you have to offer. According to the latest figures released this last quarter of 2019, it has been announced that Facebook has again achieved another milestone. Facebook advertising is fast. You can target previous customers, website visitors, and specific demographics. Well, we’re here to give you the best insight. You are making it easier for them by not using Facebook advertising to reach your audience. Facebook advertising will increase your customer attribution. You can start reaching thousands of people today. You don’t have to worry about large competitors driving up the cost of advertising as you would with Google AdWords. 80% of all Internet users use... 2. The unfortunate part is that it is not easy to increase sales through Facebook advertising. On average, they spent $3.42 per conversion. In order to track conversions, you will need to install conversion or. Facebook advertising can empower your business, and once you have found the right type of campaign for your business, you can unleash that power to … to avoid wasting precious money and time to gain more sales. This activity includes shares, likes, and comments on your posts. Facebook knows its News Feed space is … Learn more about social media SEO here. Facebook advertising will boost your website traffic. The Facebook Advertising Platform Offers Robust Analytics. Facebook is especially popular for local advertisers and is now used by 62% of them—and for good reason. Facebook advertising is not a myth. This is an advertising tactic called remarketing. Facebook makes it easy to create an ad, taking you through steps where you select the type of ad, define your audience, and set your budget and timeframe.
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